Valencia Tourism again awarded at Routes Europe

Valencia Tourism has been for second year in a row recognized by the airlines at Europe Routes.

Last year Valencia Tourism was “Highly Commended” for its excellence in Marketing Destination, this year 2014 it’s been “Category Winner”- being recognized as best European Tourism Board (for its work to improve air connectivity)

The annual Routes awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.  They provide the airline community with the chance to have their say as to which airport or tourism authority they think provides the best overall marketing services to them whether this relates to their particular relationship, effective results, provision of data and information or innovative techniques to establish new or maintain and develop existing routes.

Here you can see a view from the Gala Dinner newtworking event, were the Awards were given with over 1.200 aviation professionals.

Valencia Tourism: Highly Commended Destination

As I informed you in my previous post Valencia Tourism was nominated for the Routes Europe Marketing Awards which were given last Monday night at the Gala Dinner in Budapest.

It was an exciting moment… the Awards are judged by a pannel of five Airline Network Specialists and they decided to “Highly Commend” Valencia Tourism for its “Excellence in Marketing Destination“.

This is- no doubt- in recognition of the effort and the approach to Airlines to achieve new routes and the support to maintain the existing ones performed by Valencia Tourism. To define this interactive model, working with Airlines, Airports, Tourism Industry, Media and focusing on Travellers (not just tourists) we have used a diamond.

Valencia Tourism is the first city Tourism Organization getting this award in Europe. Other awards were for two islands: Tenerife and Malta.