“Once upon a dream” is the title of a Disney’s song and it’s going to be also the title from this (very personal) post about a dream from an old child.
This is a blog about marketing and “selling” tools from Valencia destination and there is a very important “selling” tool that has to be inside you: and that’s “dreaming like a child” and believing in what you do … and definitely doing it with passion, as this passion will be felt by your partners and this will be as important as having the best leaflet, catalogue or the video with the latest technology…
And that’s a tool that can’t be bought with money… well let me tell you about my dream…
Some months ago I saw the model from the future “Falla del Ayuntamiento” (in the upper picture), the most important one in the city (out of Contest), seen by millions of people worldwide… (uups if not knowing what Fallas are, check tag Fallas from my blog) I saw there was a plane there (a Concorde) and thought: it would be great to place our brand for aviation marketing “Fly Valencia”… it was just a dream, a flying dream…when I told my bosses they thought I was a little bit crazy … but probably they did not want to upset me by making me forget my idea… and probably they know I am the kind of person who thinks: “impossible is nothing” and “failing is not that bad, worst is not trying things”.
So I talked with everybody who could influence on the permission to allowing the placement of this brand (which is a brand that benefits all Valencian citizens, companies and organizations) and finally I achieved my dream… with a great brand exposure.
By this post I want to share my happiness by living this dream, thanking all the people that made it possible (the artisan Manolo Garcia, and the people from Fallas Committee Board and Valencia City Council: “gràcies per fer comboi!”, my bosses, my colagues, …) and encouraging you to put passion in everything you do and dream… dream …. as nobody gives you the ability to dream, without giving you the power to make your dreams possible.
And in Fallas dreams come to an end on 19th March at night with fire, what we call “Cremà” (Burning), getting to be part of history and heritage … this is what you can see on this amazing video from Spanish National TV.
And just the next day, on 20th March, Valencians start dreaming again … and that’s why this unique Festival (hopefully) will become listed by UNESCO as Intangible Cultural World Heritage in a few months. #FallesUNESCO
Next dream … maybe seeing the brand in a real “flying” plane??